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Last thursday I went to my first ever event from HEMA: A pressday. HEMA is a very well-known Dutch retailer. If you think Holland, you think HEMA. Every Dutch family has something (of a lot) from HEMA: From towels and bed linen ’till make-up and clothes. They’ve got everything!

At this event they showed their new collections and also told us about the products. I got the oppurtunity to speak with the head of dermatology: The genius brain behind HEMA’s famous face products. She talked about her products with so much passion, it really was a joy to listen to her. She told us about the new ‘Face Forward’ facecare collection and about how many research she did for the ingredients. I’m really excited about this collection, since we got to take a couple of products home with us. I already tested the ‘it’s my beautiful skin day’ day- and night creams and I absolutely love it!

Something else I was very excited about was the nailpolish and the extension of this collection. They for example added cuticle oil, nail hardener, anti-bite and quick dry drops. I’m definitely going to test those quick dry drops, they sound so promising!
Another thing that really caught my eyes were two very cool pair of socks: One with a beachy and palm trees print and the other pair with a print of the Amsterdam canals including a bike. So funny! I also really loved two (real) leather jackets, but I didn’t manage to really capture those right. Sorry!

And I’m sure many of my readers will love this: HEMA also sells lots of cute office/school/scrapbook stuff like washi tape (really hot right now) and stamps with quote phrases. So if you’re into that, make sure to visit HEMA!

But the most exciting part of all to me were the inflatable HEMA heroes! I know, so childlish, but I still love inflatable beach stuff! And these are really awesome. They had a mega smoked sausage, a mega tompouce, a mega bag of mustard and a mega Takkie (which is a character, a dog, of one of Holland’s most well-known child stories Jip&Janneke). I actually really want one of those inflatable heroes to take with me to the beach when the weather allows me to (or when I just book a ticket to the warm weather myself).

So, what do you think of HEMA’s new collection? Worth a visit?

Lots of love,

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  1. Lorna

    You look great! I love the jeans and the boots, those sunglasses are cool too!I really like your blog though! I’m glad that I found it! It would be nice if you could stop by both of my blogs sometime too (I’m from England) and I post my outfits and personal style on Raindrops of Sapphire and general fashion from celebs and brands on The Fashion Supernova! I hope you have a lovely day and I’m looking forward to your next post :) :)

    Raindrops of Sapphire
    The Fashion Supernova

  2. Ziet er echt als een super event uit! Ik vind de collecties van de HEMA steeds leuker en leuker worden. Kleur en leuke dessins daar hou ik van, dus dat zit weer goed met deze collectie zo te zien :)

  3. Superleuke foto’s! Een Hema persdag lijkt me echt heel leuk om mee te maken. Ik hoorde dat het een open persdag was of mocht je daar alleen op uitnodiging heen?

    • Rowan

      Hi Kamelia,

      Dankjewel! Nee, ik was uitgenodigd en ze gingen je naam wel op de lijst opzoeken. Er waren wel heel veel mensen, dus volgens mij hebben ze wel erg veel mensen uitgenodigd. Je zou ze eens een mailtje kunnen sturen met de vraag of ze je op hun perslijst willen zetten :)