Rowan Reiding is a 22 years old blogger from Leeuwarden, a city situated in the Northern part of the Netherlands. On her English and Dutch written blog Red Reiding Hood (a pun with her last name) you’ll find mostly her own outfits, but also other fashion and beauty related subjects. Characteristic for Rowan is her style, described as ‘minimal elegance with a raw edge’. Her favorite color is black, which she likes to combine with subtle colors like grey, white, navy and beige. She loves long coats and pointy heels, but also has a huge appreciation for leather jackets and fashionable sneakers. Next to that everybody recognizes Rowan for her beloved ‘messy hair don’t care’ hair coupe. Rowan gains most of her inspiration from other fashion bloggers, but is regarded a style icon herself as well these days. Although Rowan started her blog as a fashion blog, Red Reiding Hood nowadays is so much more than that. She also shares her passion for interior, beauty, (healthy) food and travel. Next to that she often posts vlog and theme videos on her YouTube channel where her chatty, humoristic and down to earth personality shines through. These theme videos range from showing her favourite beauty products to summing up her 28 most awkward experiences. In short: At Red Reiding Hood you’ll find a high dose of style, beauty, lifestyle and humour.

For other questions you can always contact me at info@redreidinghood.com



What’s your full name?
A Rowan Reiding

Q Do you have any nicknames?
A Yes I do, the most easy one is Ro/Row. Funny fact: When I was young Rowan Reiding Hood used to be my nickname

“Rowan Reiding Hood
used to be my nickname”


Q How old are you and when is your birthday?
A I’m 21 years old, so I’m a ’93 baby.

Q How tall are you?
A 175 cm, that’s approximately 5,7 feet.

Q What size are you?
A It really depends. Since my body is kinda out of proportion I’m a size 34/US 4 when it comes to tops. But at the bottom I’m probably a size 38/US 8.

Q What’s your favorite holiday and why?
A Easy one, Christmas for sure! I just love the whole winter vibe of this holiday. The stores are decorated so nicely, the cold streets suddenly feel so cosy and everybody suddenly is just so busy (in a positive way) with everything that has to do with Christmas: decorating the tree, buying presents, sending cards and cooking. I especially like the family diner, which many people hate. My family always cooks so much delicious things and we just have a blast chatting and eating on Christmas Eve.

“I like the family Christmas diner,
which many people hate”

Q Is there someone you admire?
A I truly admire Angelina Jolie. She just seems to got it all; the perfect body, face, family, husband and career. To me she is the true example of a power woman. She’s tough (Lara Croft), mysterious (The Toursit) and sexy (Mrs. Smith). Besides that she seems to be such a loving person, being a Goodwill Ambassador and a mom of six. Some of you tell me once in a while that I look like her, probably because of the lips. Someone even called me the blonde Angelina Jolie. Thank you so much for these kind of comments, you now know why I appreciate them so much.

“Someone even called me
the blonde Angelina Jolie”


Q What do you want to become in the future?
A I study communications, a study with a very wide range of subjects like copy writing, photography and communication planning. I would like to have a career in fashion or something to do with writing. I would love to write for a big fashion magazine for example. A career in PR would be cool as well.

Q What’s your favorite place on earth and why?
A Of course I love being at home, where I can be myself and have the people (and cats) I love the most around me. But there’s one other place in the world that immediately popped up in my head, Ardèche. It’s a department in the south of France in the region Rhône-Alpes. One campsite in particular, Arc en Ciel, has a special place in my heart. I’ve been there several times, since I was two years old until a couple of years ago. The campsite lies alongside a beautiful clear river with green mountains in the background. The villages, such like Vallon Pont d’Arc, are very charming and typical French. Besides that I just love talking French, people really appreciate you trying. Okay, it sounds like I’m promoting this place, but at this place I just can relax and forget about all the things I’ve got to do when I’m home.

“At this place I just can relax and forget about
all the things I’ve got to do when I’m home”


Q When did you start blogging?
A April 21st 2011.

Q Why did you start blogging?
A Since a couple of years I’ve been admiring other girls’ blogs and dreaming about the beautiful clothing they wear. One day my boyfriend told me I could have one too. I always thought my style wasn’t ‘special’ and ‘expensive’ enough, but then I realized you don’t necessarily have to have a very special style and wear expensive clothing. I think my blog turned out pretty well!

“I always thought my style
wasn’t ‘alternative’ enough”


Q How did you come up with the name of your blog?
A I’m so glad to be able to explain why I added the extra ‘e’ in reiding. The answer is simple: Reiding is my last name. My dad always used to call me ‘Rowan Reiding Hood’ when I was young. Another explanation for my blogtitle is the meaning of my surname. One of it’s meanings is ‘little red one’, which explanes the ‘red’ part. I skipped the word ‘little’ since I’m not that little anymore.

Q What’s it like for you to have a blog? Is it always easy or don’t you sometimes have a clue what to write?
A Well, I’ve got to admit it isn’t always easy. I sometimes am in a ‘I don’t have anything to wear’ depression, what makes outfit posting very hard, just like it is when you can’t find a photographer. It doesn’t happen to me very often that I don’t have a clue what to write, since I usually schedule my posts a couple of days in advance.

Q What’s the greatest thing that ever happened to you because of your blog?
A Definitely the fact that I designed my own T-shirt for CoolCat (read all about it here), a dream coming true.

“Because of my blog
I got to design a T-shirt for CoolCat” 

Q What do you think is the best thing about blogging?
A This may sound cheesy, but really the fact that I receive so much love from people all over the world. Every single one of your compliments make me smile. The next best thing about blogging is meeting such great people, like designers and fellow bloggers.

Q Who takes your pictures? And is it possible for us to get to see this person?
A Most of the pictures are actually taken by my mother or by my boyfriend, Vincent. If they aren’t available, my sister or sister-in-law usually jumps in. Every once in a while my friends take pictures as well. That mostly occurs when we’re shopping or something like that. I know I sometimes complain because no one is willing to take pictures, but to be honest I’ve got a great team around me.

“My boyfriend, Vincent,
takes most of my photos”


Q What kind of camera do you use?
A I use a Nikon D90 with a 50 mm /f1.4 lens.

Q How would you describe your style?
A It’s kinda hard to really define my style, but I think I would describe it as ‘edgy with a feminine touch’. I love leather, layers and oversized items combined with a pair of pointy heels.

“I would describe my style as
edgy with a feminine touch”

Q Where do you get your inspiration from?
A Mostly from other blogs. I could fill a whole day with just browsing other blogs. Also Pinterest has been a big source of inspiration to me lately.

Q Which other blogs do you usually read?
A COTTDS, afterDRK, Style By Kling, Northern Light, 5inchandup, They All Hate Us, Blue is in fashion this year, Camille over the rainbow, A portable package, Mija, The Haute Pursuit, Ola Story, Fashion Landscape and many more.

Q Which color do you like wearing best?
A Definitely black. Boring? I don’t think so. Black can be anything; elegant, sturdy, feminine, boyish and so on. So instead of boring, black actually is a very interesting color.

“Black can be anything,
it’s a very interesting color”


Q What are your favorite garments?
A My black leather pants from Gypsy, my basic white Zara tee and my black leather jacket from H&M. These are the perfect basics, they go with everything.

Q What are your favorite stores?
A ZARA, H&M, Mango, &Other Stories, Weekday, Forever 21 and COS.

Q Which are your favorite jewelry pieces ?
A For sure everything from Bandhu, their minimalistic bracelets and necklaces are just perfect. I often find jewellery being ‘too much’, but Bandhu jewellery totally fits my style. I’d love to own a COOEE nutcuff somewhere in the near future as well.

Q Which are your favorite pair of shoes?
A Oh man, that’s so hard! If I really have to choose I think I’d go for my simple strappy heeled sandals from ZARA. They just go with every outfit.


What kind of make up do you use and how do you apply this?
I first make sure my face is absolutely clean and then apply an anti-red primer from Catrice and Rimmel Stay Matte foundation. Then I apply Rimmel Stay Matte powder to keep my face from getting shiny. After that I apply Rimmel bronzer right underneath my cheekbones, my temples and the sides of my nose to shape my face. Afterwards I apply Art Deco Glam Vintage Blusher 5660 to my cheeks and some highlighter powder from Essence on my cheekbones, bridge of my nose and my cupid’s bow. Then I fill my eyebrows with Anastasia Dipbrow Pomade in blonde. After that I usually make a smokey eye look with some nude and pink/purple colors from the W7 in the nude palette. Then I use Essence Liquid Ink eyeliner to make a cateyes eyeliner look with wings followed by putting some Rimmel Scandaleyes Retro Glam mascara on my lashes. Last, but absolutely not least, is applying my lipstick. I like wearing a dark red matte shade. My favorite is from Chanel Rouge.

Q Is there anything special you do with your hair?
A Yes there is. I always used to have very boring and straight hair and didn’t have a clue how to get volume. But I found a solution: OSIS+ dust it powder. It gives you an insane amount of volume! I also really love L’Oréal Paris Studio Line #TXT 07 Volume Texturizing Spray.

“OSIS+ Dust It powder gives you
an insane amount of volume




What kind of music do you listen to?
That’s a hard question, since I like so many and what I listen to changes a lot. At the moment I really like Rihanna, Katy Perry, Maroon 5 and Lorde. but I’m also into golden oldies, like the Eagles, Don McLean, Bryan Adams and of course Lenny Kravitz. Oh, and I should not forget to mention the Red Hot Chili Peppers and the Pretty Reckless, their songs just make me wanna die ;)

“I really like Rihanna, Katy Perry, Maroon 5 and Lorde

What’s your favorite song?
One song? That’s so hard. Well, let’s just go for Hotel California from the Eagles.

Which songs currently are on your playlist?
Ehm. Let’s see; Katy Perry – This Is How We Do, Lorde – Tennis Court, Maroon 5 – Maps, Austine Mahone – Mmm Yeah, Eurythmics – Sweet Dreams, X Ambassadors – Jungle and many more.

What’s your favorite book?
Don’t tell this to any one, but I’ve got a huge weakness for chicklits. Some of them actually are really good. I own four titles of Lauren Weisberger (the writer of the Devil Wear’s Prada). I think my favorite is Chasing Harry Winston (the Dutch version is called Chanel Chic) and a also love the Shopaholic books from Sophie Kinsella.

“I’ve got a huge
weakness for chicklits”

Which magazine do you like reading most and why?
I like lots of magazines, but my absolute favorite is Cosmopolitan. It contains the right dose of fashion, reality and ads. I for example love Vogue, but it contains way too many ads. And the ‘reality part’ is very important to me as well, since I love reading about cheating husbands and that sort of drama. I just told you I love chicklits, so you can’t be surprised, right?

What’s your favorite TV show?
You really can’t ask me to name my favorite tv show, since I’m a big sucker for TV shows. So here we go, these are my favorites: Dexter, Ray Donovan, Orange Is The New Black, The Walking Dead, Shameless, Homeland, Modern Family, Desperate Housewives, The Vampire Diaries, Switched at Birth and Gossip Girl.

“I’m a big sucker
for TV shows”



Q What is your favorite beverage?
A Easy, latte macchiato. This may sound snobbish, but I don’t like every latte macchiato. My favorites are from Starbucks (with caramel) and Douwe Egberts (definitely the Crème Brulée version).

“This may sound snobbish,
but I don’t like every latte macchiato”

Q What’s your favorite dish?
A Sushi of course! But second comes my mom’s tagliattela with a white creamy sauce, pork tenderloin and mushrooms.

Q What is your favorite snack?
A Pretty much everything covered with chocolate. I’m very much into healthy black bean brownies. Sounds disgusting, tastes yummy.

“I like pretty much everything
covered with chocolate”


Q What is your favorite lunchroom?
A Bagels & Beans, they sell tasy and (mostly) healthy food and beverages. It’s amazing!


Q What do you do to keep your body in shape?
A I just watch what I eat. I don’t do diets (anymore) or count calories, but I just try to eat as healthy as possible. So I still eat a lot, but just more good stuff.

“I try to eat as healthy as possible

Q Do you sport? If so, how often?
A Yes, I do! For a very long time I enjoyed running, but I rather go to the gym now. I actually just started Kayla Itsines’ Bikini Body Guide, let’s see how that works out.



QWhat do your friends and family think of your blog?
A Both my friends and family probably are my biggest fans. My father for example checks my blog every day!

“My father checks
my blog every day”

Q Who are the most important people in your life?
A That will be my boyfriend, my parents, my sister, my closest friends and the rest of my very big family. I’m used to having my family around, since we all live in the same neighborhood I can’t imagine a life without them.

Q For how long are you and your boyfriend together and how have you met?
A We’ve been together since the 30th of March 2010, so it’s over four years now. He played for my dad’s (ice) hockey team and I already was very curious to him before I met him, since he was the only one playing in their team of my age. The first time I saw Vincent was at a chamionship and I couldn’t keep my eyes off him. Sadly enough I was too shy to talk to him, so I sent him a message through hyves, a social network site, and he asked me out for a date. We didn’t need any more dates after that, since we immediately fell in love.

“My boyfriend played for
my dad’s hockey team”

Q Are you and your sister close with each other?
A Oh yes, we really are! Besides my sister Kayleigh also is my best friend. We’re the type of sisters that tell and share each other everything. We borrow almost anything from each other; clothes, bags, earrings, make up etc.

We’re the type of sisters that
tell each other everything

kay en ik vroeger 

Do you have pets?
Yes I do! Both my boyfriend and I are huge cat lovers, so when we got our own place it took us only a few months to get our first cat: Hercules, a black smoke Maine Coon. We thought he deserved some one to play with, so a few weeks later we got Pegasus, a blue point Ragdoll. They’re such cute little fluff balls!

“My cats are such cute little fluff balls!